R/GA Sydney & Melbourne asked me to help consult on, conceptualise and set the art directional vibes for a music video to launch the recently rebranded A-Leagues Football in Australia.
The result was Real Nice (H.C.T.F.) by Young Franco & Tkay Maidza ft. Nerve.
Not a bad way to spend lockdown, if you ask me.
Agency: R/GA Australia
CCO (APAC): Seamus Higgins.
ACD: Ben Newman.
Consultant / art director: Rupert de Paula
Production by Entropico.
Awards:
x2 shortlists at Spikes Asia 2022: Use of Original Music & Music Video.
x1 Silver Clio (Branded Entrainment & Content), x1 Bronze Clio (Partnerships & Collaborations).
x2 Silver x1 Bronze AWARD awards 2022.