Belief:
The emotion that stirs your body into motion.
One small drop contains the power of the oceans.
And, yes, with all this chaos and commotion
You’d be forgiven for thinking:
“What’s my personal motivation?”
The new normal’s so abnormal that now normal’s an abstraction.
What happened to civilisation? This world is a distraction.
But still belief will never fail to cause a chemical reaction.
Fizzing up your synapsis.
With purpose and possibilities to put into practise.
Yeah, those ones.
And, so, you pause.
Breath.
And say, “What do I want to do for me?
The future me.
The one who needs me to believe
That I can make a difference — unequivocally.
In whichever way I deem.”
Even if that’s flipping ‘me’ into ‘we’.
UC, that really is living the dream.
So, yeah, it’s a pretty simple plan.
Believe U Can.
Agency: Strategy.
Believe U Can
CD & creative: Rupert de Paula.
Film directed by Simon Waterhouse at Resonate.
UC ME — Are you with me?
CD: Rupert de Paula.
Creative & design: Chris Flack, Lee Parkinson & Dean Patterson (UC in-house).
Photography by Dean MacKenzie.