I launched a brand campaign — 100% from pitch to final concept (Advertising Achievement Unlocked!).
My idea was simple: no one really cares about renting a car, they care about what they do with it. So let's stop faffing around talking about how great car rental is. And start inspiring people to just Budget... and Go.
This has since gone on to become a global campaign (Double Advertising Achievement Unlocked!).
Agency: VCCP.
Deputy ECD: Jim Thornton.
Directed by Truman & Cooper at Blink.