A global brand campaign for Buitoni.
My idea was bringing the lifelong dedication of Butoni’s incredible chefs to life in a series of quirky, Wes Anderson-esque stories (tick that one off the creative bucket list).
So meet Marco, Buitoni’s ‘Doughmaster’, and Paulo, the ‘Head of Crispiness’ — the living embodiments of Buitoni’s Real Italian Obsession, Since 1827.
Agency: McCann Worldwide & London.
Global ECD: Adrian Botan.
CD: Simon Hepton.
Directed by Loz Perez at Blink.