We were tasked with creating a new brand campaign for the personal finance company, Finance Now.
Our insight was pretty simple: when it comes to personal loans, it’s not the ‘what’ but the ‘how?’
Luckily, people have a mate in Finance Now…
Finance how? Finance Now.
This was a pitch-winning idea and the work pretty much went straight into production — with no changes.
Even after all these years, there’s a first time for everything.
Agency: Strategy.
CD: Rupert de Paula.
Creatives: Josiah Rees, Meg Stuthridge & Ana Hardwick.
Film directed by Dean Hewison at Fish & Clips.