I went to Nonsense to help them out on a pitch.
It was for Lottoland, a gambling brand who wanted to stand out in the cacophony of noise that is half time around the footy.
A load of ideas where promptly thrown up on the pitch wall, one of which was to describe using Lottoland — the only betting service where you can "play" loads of different lotteries at once — as like having more fingers in more pies.
Not going to lie, this was one of those, "There is no way this flies but it might make the CD giggle," kind of ideas. Well it turns out, not only did he giggle, but they won they pitch and even made the ad.
Agency: Nonsense.
ECD: Rob Mosely.
Directed by Sebastian Hedin at Hobby Films.