More Th>n wanted a big, ownable event to become the cornerstone of their Happy Dog Project.
So I came up with Bark in the Park. A dog and cat show where dogs and cats run the show.
Events included Dog Diving, Best Beg, Most Excited Welcome Home, Car Window Endurance and Extreme Post Shredding, to name but a few. The whole thing took over all of More Th>n's social channels, with events livestreamed on Facebook Live to boot.
Agency: VCCP Kin
ECD: Darren Bailes.
CDs: Andy Booth & Dermot McPartland.
ACDs: Sophie & Fiona Clark.