I’ve been lucky enough to work on several campaigns for O2's sponsorship of the English Rugby team.
Including what to do with the carcass of English Rugby after we got beasted at our own World Cup in 2105.
There was no idea who the team would be, no idea who the coach would be and no idea if we’d be any good again. So I decided to celebrate the one bit of English Rugby we could really be proud of: the fans.
I went to Edinburgh on the first matchday of the 6 Nations. Set up a pop-up photography studio right under the shadow of Edinburgh Castle. And took majestic portraits of all the real English heroes fronting up on enemy soil.
I even managed to not get lynched by the locals.
Other awesome Rugby-flavoured shenanigans I've got up to include:
Hanging out with the lads.
Creating a (RdP patented) dogcam, then setting it loose around England's training camp.
Dressing Lawrence Dallaglio up as a mugger, raising £70,000 for charity in the process.
Convincing O2 to make a Welsh referee the star of their England campaign.
And even winning Silver at the prestigious 2013 Q1 Toilet Media Awards. Smashed it.
Agency: VCCP.
ECD: Darren Bailes. Deputy ECD: Jim Thornton. CDs: Jim Capp, Jonny Parker & Chris Birch.
“Dogcam” directed by Yann Secouet at 76. Photos by Jim Fiscus, Josh Cole and Mitch Jenkins.