Our friends at Ryman Healthcare came to us and asked us to help them create a game-changing employer branding idea for them to sit alongside their recently launched brand positioning Ryman Pioneers…
Our idea was born from a very simple insight, that Ryman’s residents had a lifetime of experience to draw from.
So if Ryman really wanted to find the best people, they should enlist the best people they know to help find them. Their residents.
As well as a master TVC, we completely revamped the Ryman Careers website, including content films about each of our ‘Resident Recruiters’.
Most importantly, it was a highly effective campaign. Ryman Careers’ website traffic, social media following and high-quality talent attraction increased dramatically as a result of the campaign.
Culminating with Ryman winning NZ’s most prestigious recruitment award, the Talent Acquisition Award at the HRNZ Awards 2022.
Agency: Strategy.
CD: Rupert de Paula.
Design Director: Chris Flack.
Creative: Liam Ooi & Josiah Rees.
Film & content directed by Simon Waterhouse at Resonate.
Photography by Lee Howell & Dean MacKenzie.