Starbucks asked me for an idea to help to make their Chilled Classics range more relevant to that elusive market of mid-twentyish millennials promenading around Shoreditch en route to a production meeting about something or other.
I said, the best thing about Starbucks' aforementioned chilled coffee products was how they acted like a moment of calm, or mental reset, in people's otherwise hectic days.
And so our 'Rest your day' campaign came to fruition.
Agency: Integer\TBWA.
ECD: Martin Homent.
Directed by Mary Clerté at Partizan.