Stonewall, the UK’s most prominent LGBT+ rights charity, needed a new brand campaign to help galvanise their ‘silent allies’. This coincided with a shocking new report that revealed hate crime against the LGBT community had increased by 78% since 2013.
My solution? Come Out For LGBT: A big, bold rallying cry to get these silent allies to come out and show just how supportive they are of the LGBT community.
And, oh boy, did they.
#ComeOutForLGBT was the UK’s top trending topic on Twitter, with organic support from Russel Brand, JK Rowling, Manchester United, Overwatch and even a general from the British Army.
The idea has since gone onto redefine the Stonewall brand. And even got an Alexa mod, which ran a LGBTQ+A at Cannes in 2018.
Agency: Mr President.
CCO: Laura Jordan Bambach.
ECD: Jon Gledstone.
Directed by William Armstrong at Prettybird. Photos by Mads Perch.
Awards:
European Diversity Awards: Campaign of the Year 2017