Te Anau came to us with a problem, they wanted to inject some much needed post-COVID feel good factor back into Fjordland’s gateway.
The problem was they had no money. Literally zilch.
Instead of creating an ad campaign, we said: “Everybody hates winter, so maybe it’s time to ditch daylight savings all together?”
Creating a whole new timezone and capturing the attention of the whole of New Zealand.
Welcome to Te Anau Time.
Agency: Strategy.
Creative Partner: Rupert de Paula
Design Director: Chris Flack
Creative: Meg Stuthridge
PR: Gunn Communications
Awards: D&AD 2022 Wood Pencil, PR, Creative Use of Budget