I was tasked to come up with a whole new brand idea for Wagon Wheels (and their little brothers Wheelies) that brought the iconic biscuit bang up-to-date for the Xbox Generation.
My answer: what if the adventurous spirit of Wagon Wheels was so awesome it was literally bursting out of the biscuit?
Introducing the Epic Inside.
Agency: VCCP.
ECD: Darren Bailes.
CD: Dave Johnson.
3D modelling by Vault 49.